McLuhan DEV - Blätterfolge 21

DEV\SMITHGUT.WP ** 5.2.93

Anthony SMITH,

Goodbye Gutenberg. The Newspaper Revolution of the 1980's,

Oxford University Press: New York/ Oxford 1980.

SUB A. 1980/8847

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Inhalt:

I THE THIRD REVOLUTION IN COMMUNICATION. 3

II THE NEWSPAPER INDUSTRY OF THE UNITED STATES.

1. The Condition of the Newspaper 27

2. The Newspater in the Marketplace 42

3. The Newspaper and the Computer 73

4. Market Segmentation.

The Newspaper Tunrs into the Magazine135

5. Changing Journalism158

6. Printing Unions and Technological Change207

III THE NEW MEDIA

7. Newspapers and Videotext241

8. An Electronic Alexandria300

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Indroduction.

"Today the computer, which was developed orignially as a device for calculating, has now become become a device for handling text in many forms, and this interconnection between compujter and text is coming to exercise so transforming an influence upon the human institutions that ADAPT to it that one may justifiably consider wether a {third} great turning point in onformation systems has come about.

The computerization of text implies a further set of change in mental qualities, inthe ways in which we train our MEMORIES and process the RAW MATERIAL OF KNOWLEDGE. In this book the newpaper industry - becuase it is one of the first TEXT INDUSTRIES to undergo computerization - is used to exemplifiy and emphazise the kinds of change associated with /4/ the NEW TEXT TECHNIQUES. [...]"

Folgt Geschichte des Schreibens: "earliest writing consisted of PICTOGRAMS...limited to a small scribal or priestly caste" (4)